Defining the potential users for a platform which aims at redefining art consumption in a post-pandemic world by offering a dynamic space for exploring, buying, and experiencing art, both online and offline depends on all the stake holders involved in this art industry.
PROCESS
DEFINING KEY FEATURES
The key features were derived by Drawing from the competitive audit analysis combined with the task analysis and personas. These include:
- Showcasing Artworks:
of seasoned and emerging artists
- Browsing or exploring Artists' Works:
Users can explore the artworks by categories
- Purchasing and selling of art directly through the application:
this feature can help new traders to make purchases without the need of intermediaries.
- Online Art Auctions:
On View will provide a platform for art auctions conducted online, making it easier for people to buy and sell art. This feature could also support an in person auction with real time data from it an enable users online to place bids.
- Market Trend Analysis:
Users will have access to information about market trends, enabling them to make informed decisions when buying or selling art.
- Predictive suggestions:
based on past searches algorithm
- Gallery Walkthroughs:
On View will allow users to virtually visit art galleries and exhibitions, enhancing the art consumption experience.
- Augmented Reality:
Users can experience art through augmented reality, which could provide a more immersive and interactive way to engage with artworks
PAGEBREAK
SKETCHES OF INTERFACE
PAGEBREAK
LOW FIDELITY WIREFRAMES
PAGEBREAK
USABILITY TEST
PAGEBREAK
INSIGHTS FROM USABILITY TEST
PAGEBREAK
AFFINITY DIAGRAM FROM INSIGHTS
PAGEBREAK
USER INTERFACE DESIGN
I redesigned the screens in order work out some of the usability issues that came up during the interviews. The next step for the process included thinking about the Visual design and branding elements.
These included:
1. Logo Design
The primary inspiration for the logo was to encapsulate the practice of On View in a frame in a simple yet sophisticated manner.
PAGEBREAK
2. Deriving a color palette
Colour Palette
Logo 1: Inspired by the idea of looking through a frame with a gradient treatment
Logo 2: Simplified and minimalistic version of the previous logo
The chosen color palette was derived to represent a romanticized yet formal tone which captures the attitudes towards a platform which enables people to indulge in their artistic endeavors, appreciation and trade.
PAGEBREAK
3. Defining the look and feel of the application through a design system